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Living the Data-Driven Digital Dream
Innovative Marketers Discuss Their Media Strategies
On the heels of our last presentation: the Brave New World of Digital Marketing, Mediaplex breaks the monotony of self-promoting, canned webinars. Instead, we asked a panel of marketing experts to share their views on their data-driven digital strategies.
They answered questions on building a data strategy, engaging in the real time bid environment and attribution analytics. The panel features an industry-leading advertiser, a fast-growing global, online service vendor, and an envelope-pushing interactive agency that uses data to help their clients gain a true lift.
VP of Marketing
Director, Online Marketing
Online Media Planner
Red Door Interactive
DAVID A. YOVANNO
Mediaplex is recognized by elite brands and agencies as an established, innovative technology leader in digital advertising. Mediaplex is the technology services division as part of ValueClick, Inc. (NASDAQ: VCLK), a worldwide, diversified operating company specializing in online advertising. Mediaplex delivers comprehensive, customizable solutions to the entire buy-side digital landscape including ad serving, demand side platform (DSP), data management platform (DMP), tag management, attribution analysis, dynamic rich media, and more.